Design Thinking & Innovation

Design thinking is a human-centred approach to designing solutions. It is an iterative process that focuses on understanding users through empathy and prototyping. By understanding users’ needs, designers cangain insights into the desirability and synthesise this with business requirements and technological feasibility to deliver meaningful solutions for users and stakeholders.

This method consists of 5 stages —Empathise, Define, Ideate, Prototype and Test. It is most useful when you want to tackle problems that are ill-defined or unknown. People Psyence® has helped property development, conglomerates and financial services organisations to introduce and apply design thinking in innovating solutions to their problems.

Here are just a few examples of wicked problems you can solve with design thinking:

• Socialisingan organisation’s internal values
• Delivering meaningful onboarding experiences
• Redesigning aftersales customer experience
• Reimagining the city living experience for urbanites